Why should you care about content marketing? It is one way of marketing that does not seem to be very much affected by Google’s SEO changes. So, what the heck is content marketing anyways?
Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc.
Content marketing is focused not on selling, but on simply communicating with customers and prospects. The idea is to inspire business and loyalty from buyers by delivering “consistent, ongoing valuable information”.
That means instead of talking about you and your product or service, you are talking about the benefits of your service or product for your customers. The time of the typical ‘car salesman’ are gone.
Your customers want to know what you can do for them and how your service or product can help them achieve their goals and make them more successful. That’s why you hear so often that ‘content is king’.
Word-of-mouth exposure is a powerful generating tool for savvy content marketers. On top of that Google loves great content and it ranks it well in the search results so people can find your business.
Your clients want information, so that by the time they contact you, they are ready to buy. They have made the decision to work with you or buy from you based on the information you have given them beforehand and what they have heard from their friends on social networks.
Your goal is for people
to get to know, like, and trust your brand
The following articles give you some more insight into what Content Marketing is all about.
- Content Marketing Definition: 21 Experts Weigh In
- Gideon Shalwick video “Content Marketing Is King AGAIN???”
- Content Marketing info from Copyblogger.com
- A whole site dedicated to “Content Marketing” Institute
I would like to hear your ideas about content marketing.
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